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Clothing embroidery that have trade value quite tempting. (News CAIRO)
Clothing embroidery that have trade value quite tempting. (News CAIRO)
Nazarudin Marni, who is a successful businessman in the world of fashion embroidery. (AP)
Nazarudin Marni, who is a successful businessman in the world of fashion embroidery. (AP)
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JAKARTA (Reuters CAIRO) - Humans have the right to change the fate of each. Road embroidery Nazarudin selected Marni (39) in 2005 and deliver himself into the intestine embroidery artisans, craft fabric typical of Lampung, who was a success.
Introduction Marni with embroidery intestine in the form of kebaya occurred in 1998. At that time he worked on the design of fabric filters or cloth typical of Lampung and embroidery in galleries and boutiques owned by Aan Ibrahim, a designer from Lampung. "At that time I only knew about the embroidery intestine, not in direct contact," says Marni.
Marni involvement actually happens at the end of 2005. Since 2003 her husband was no longer working in a private bank. He himself had stopped working since late 1998. Marni then seek additional income by opening a food stall. However, it does not generate business. Family's financial situation getting worse.
Options create embroidery intestine was taken when the woman came from Kebumen, Central Java, was aware, he has the skills to draft a dress made of embroidered clothes or intestine. With a capital of USD 50,000, he bought 2 yards of fabric and made-shaped bolero or vest tops. "Fabrics that I bought that I cut, sew, and I make embroidery intestine, which in the end I became a bolero," said Mary, mother of Dinni Citra N (16) and Nabilla Zahara (11).
Shirt creations that sell USD 300,000. Marni also keen to make another shirt designs from embroidery intestine and sell it.
At the end of 2005 draft Marni shirt design contest won the first champion of casual clothing made from embroidered intestinal held the National Crafts Council of Lampung. Marni also participated in the International Handicraft Trade Fair or Inacraft in Jakarta in 2006.
To the visitor booth, Marni explained, embroidery is an embroidery typical intestinal Lampung. Initially, intestinal embroidery or fabric just as bebe topless wedding dress of indigenous women in Lampung. Embroidery intestine then dikreasikan as clothes, kebaya, or dress.
Intestinal embroidery made of fabric, usually satin or silk. Fabrics formed a triangle and with machines such as sheet ribbon is cut lengthwise. Gazette ribbon sewn right side of his left and behind by using a stick.
Once trimmed, ribbon sheet was changed into such a long flat pipes resembling chicken intestine. Comes the term embroidery intestine. To make kebaya, dress, or clothes, artisans would attach ribbons to the pattern shirt intestine, Kebaya, or dresses that have been made by sewing.
In the crafters and then knitting patterns ribbons intestine with nylon thread and embroider various motifs. A soft cloth material and fall allows the formation of these motifs.
Thanks to a neat and attractive products, creativity Marni in Inacraft 2006 ogled Drums Ghurbani Gobin, owner of textile shops and boutiques in Jalan Apique Mayestik Silk Route, Kebayoran, Jakarta. Mr. Gobin also be a foster father for calling production Marni dress, kebaya, and embroidered clothes Nabilla intestines. "Mr. Gobin provide silk fabric that I need. Sometimes Mr. Gobin send clothes or dress design and build it out of my gut embroidery materials," says Marni.
Mr. Gobin also encourage Marni to get ahead. "Imagine, he came to my house in 2006 when it was still gedek. Seeing my condition, he was inspiring, I must be developed within two years," says Marni.
Through Mr. Gobin, Marni designs began to be known overseas markets such as Singapore and India. These opportunities make Marni accelerated work. The number of subscribers continued to increase.
Marni started to empower the villagers are generally low-income neighbors. Moreover, the product worked nonmesin Marni much so that the long production time addressed with emphasis on labor.
To create a kebaya takes one to one and a half months. While casual clothes manufacturing takes one week.
Therefore, Marni and her husband, Nazarudin (42), also train mothers in the village in District Natar, South Lampung. One group in each village to make special ribbons intestine, another group of special ribbons attached to the intestine, there is another group of other village specific embroidery.
There are currently 87 housewives who come to work in the embroidery business Marni intestine. This activity can help increase family income on the one hand and speed up the production process on the other.
Marni can not be separated from business capital assistance from PT Pos Indonesia amounted to USD 40 million in 2007. These capital he quickly pay off. Marni subsequently became partners of PT Perkebunan Nusantara VII through the Partnership Program and Community Development. She got a soft loan amounting to Rp 15 million and USD 40 million during the years 2007-2008. "I pay off on time," says Marni.
Since 2005 until now Marni generate 200s draft design. Embroidery intestines also not only kebaya, evening gown or casual clothes. Work Marni appears also in the form of a tank top or singlet tops such as thin-strapped, cap, up to tablecloths and pillowcases.
The story of the development of product design, according to Marni, quite unique. Having known Mr. Gobin, artist Vicky Burki and Ria Irawan comes to outlets owned by Marni, requesting a tank top made of embroidered material intestine.
The design of a tank top product is now very popular in Bali and Singapore. While the design kebaya or evening gowns favored in Kalimantan. In 2010 Marni plans to open two new outlets, in Bali and Kalimantan.
Marni already have outlets in Lampung. He also worked with Mr. Gobin boutique in Jakarta and Pands Collection in Semarang, Central Java. If consumers Jakarta like the design kebaya, dress, and casual clothes, consumers in Semarang like cap and sometimes embroidered kebaya intestine.
As product handmade and designed a design for a single buyer, Marni fix prices in accordance with production efforts. He pegged the price of one million to two million dollars for the kebaya, evening gown or casual clothes. Cap embroidery intestine per unit sold Rp 75,000-Rp 80,000. Product tank top Rp 400,000 per piece.
Marni also has continued to give thanks. Marni turnover from Rp 17 million has now reached USD 100 million per month. Marni house was magnificent.
Marni is now challenged to be able to produce clothes or dresses with embroidery intestine is not just made of plain satin or silk, but also of other materials. Marni remains optimistic that his new work that can he present at the event Inacraft 2010
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